Why ATS Optimized Applications Alone Are Not Enough in Today’s Job Market

Nowadays in the competitive job market, it is no longer sufficient to send a resume. When companies receive hundreds of applications to one vacancy, they would need the Applicant Tracking Systems (ATS) to weed out applications before they can be sent to a human recruiter. This has brought an increase in the demand of ATS Optimized Applications. But this is the truth of the matter--it is not optimization that makes you successful.


The only way to be really unique is when job seekers are more strategic and use technology combined with personalizing and human expertise.



The emergence of the ATS Optimized Applications.

ATS are developed to search the resumes on the basis of keywords, structure and applicability. This implies that applicants should have their resumes corresponding to job descriptions in order to succeed the first screening. The ATS Optimized Applications are aimed at:


  • Employing job description relevant keywords.

  • Keeping clean and readable formatting.

  • Not overly complicated graphics or layout.

  • Organizing text to be easily broken down.


Although these practices enhance visibility, it is merely one aspect of the problem, getting past the system.


Nevertheless, it is a common mistake of many candidates, who optimize their ATS and rely on it only. They will send the same resume to various companies hoping that the matching of key words will work wonders. However, regrettably, recruiters can easily spot generic applications, and this can easily result in rejection.

The reason why customized job applications are important.


Each job is different and then should be your application. Customized Job Applications exceed keyword stuffing, as they are based on a clear grasp of the job and company, and expectations.

By personalizing your application, you:


  • Shed light on appropriate skills that are unique to the job.

  • Personalize your summary and accomplishments.

  • Adjust your experience to alignment with company goals.

  • Demonstrate that you are interested in the position.


Recruiters do not simply seek out qualified applicants, they are seeking out the right fit. A personalized application is a show of hard work and desire, which goes a long way in securing short listing.

As an illustration, a marketing professional, who applies to a startup, may focus on flexible campaigns and long-term approach, whereas the same candidate, who applies to a corporate firm, may think about structured campaigns and long-term strategy.

The Strength of Human Evaluated Applications.

The best optimized and customized resume might not be enough without a human touch. This is where Human Reviewed Applications come in as a very important factor.


Automation is able to detect keywords but cannot entirely comprehend the context, storytelling or impact. Human reviewers can:


  • Clarify and professionalize language.

  • Determine any gaps or inconsistencies.

  • Improve story telling in your experience.

  • Make sure that your application is natural and interactive.


A manually-visioned app means your resume is not only going to pass the ATS but also will touch the heart of the recruiter reading it.


The Ideal Blend: Smart + Personal + Human.


A combination of all the three elements is the best job application today:


  • ATS Optimized Applications to pass first screening.

  • Personalized Job Applications to suit particular positions.

  • Human Reviewed Applications to guarantee the quality and impact.


This stratification strategy will considerably enhance your probability of securing interviews. It also makes sure that your application will not be forgotten but remembered.


How Hirester.tech can help you to shine.


At Hirester.tech, the emphasis will be on providing the entire application strategy and not just the resume formatting. The approach integrates:


  • Smart ATS optimization as per actual job descriptions.

  • Extensive personalization of each app.

  • Human review of your profile to optimize and improve your profile.


Candidates can be smarter in fewer and high-quality applications that actually work.

Final Thoughts

There has been a change in the application process of a job. Designing an ATS-friendly resume is no longer sufficient to be able to get interviews. The key to success is to make it a combination of automation with personalization and human insight.


To make your mark in a busy job market, put quantity behind, and focus on quality. Invest in ATS Optimized Applications, write Tailored Job Applications and make sure that every application is supported by Human Reviewed Applications.


Since in the end, getting noticed is only the tip of the iceberg-getting hired after making a real impression requires making a first impression.

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